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Michael R. Solomon

Michael R. Solomon International expert in consumer behavior

Michael R. Solomon décodifie ce que les consommateurs achètent réellement : des produits, mais surtout des identités, des émotions et des expériences.

Professeur de marketing, psychologue social et auteur reconnu, il aide les marques à comprendre des consommateurs qui deviennent de plus en plus fluides, exigeants et difficiles à classer dans des segments traditionnels.

Languages
English (US)
Duration
De 45 miuntes à deux heures
Formats
Conference, Keynote, Masterclass, Strategic workshop, Panel discussion, Webinar

Biography

Marketing professor, author and international speaker Michael R. Solomon is one of the world's leading authorities on consumer behavior.

Understanding what consumers really buy

For decades, he has explored the psychological, social and cultural mechanisms that shape purchasing decisions. We do not buy only to satisfy needs: we also buy status, belonging, emotions, stories and versions of ourselves.

The New Chameleons

Traditional marketing categories are breaking down. Luxury and discount, digital and physical, committed and opportunistic, individual and community-minded: consumers move between worlds. Michael Solomon calls these profiles The New Chameleons.

Brand, identity and experience

A brand is no longer just a product. It becomes a reference point, an experience, a story and sometimes part of our identity. Michael Solomon shows how to create preference in a world where consumers have ever more choice.

The human factor in the age of AI

AI, salesbots, recommendations and personalization are reshaping customer relationships. But technology does not erase human psychology. Michael Solomon examines AI through the lenses of trust, persuasion, desire and consumer experience.

Understand what consumers really buy.

— Michael R. Solomon
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Conferences

Michael Solomon helps companies answer a fundamental question: why do consumers really choose one brand, product or experience over another?

01

The New Chameleons

Understand the consumers who escape traditional categories.

Consumers no longer want to fit neatly into boxes. They change channels, values, behaviors and sometimes even identities depending on the situation.

Michael Solomon explains why traditional segmentation is becoming insufficient and how marketing must adapt to much more fluid consumers.

  • Understand the end of rigid segmentation
  • Identify new purchasing behaviors
  • Decode consumers’ multiple identities
  • Adapt brands and marketing to more fluid customers
Ideal for Marketing, retail, innovation, luxury, FMCG
Format Conference or Keynote · De 45 minutes à deux heures
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02

Why Consumers Really Buy

Brands do not just sell products. They sell meaning.

Why do we prefer one brand over another? Why do certain products become symbols of status, belonging or identity?

Michael Solomon reveals the psychological and social forces behind our purchasing decisions.

  • Understand customers’ deeper motivations
  • Identify the emotional drivers of purchase
  • Strengthen a brand’s symbolic value
  • Turn a product into an experience
Ideal for Brands, luxury, beauty, fashion, FMCG, banking, insurance
Format Conference, Keynote or Masterclass · De 45 minutes à deux heures
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03

Customer Experience: Beyond the Transaction

Turn a purchase into a relationship.

A successful customer experience is no longer just about removing friction. It must create emotion, trust, recognition and attachment.

Michael Solomon shows how to design customer experience around consumers' real psychological expectations.

  • Identify the moments that truly matter
  • Understand emotions across the customer journey
  • Build greater trust
  • Move from transaction to relationship
  • Strengthen loyalty and preference
Ideal for Customer experience, retail, services, tourism, mobility, e-commerce
Format Conference or Masterclass · De 45 minutes à deux heures
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04

AI, Persuasion and Customer Relationships

What happens when machines start selling?

Salesbots, recommendations, virtual assistants and algorithmic personalization are transforming the relationship between brands and consumers.

But how far are we prepared to delegate that relationship to machines? Michael Solomon explores the new frontiers of persuasion, trust and personalization.

  • Understand AI’s impact on customer relationships
  • Anticipate the evolution of personalization
  • Analyze new mechanisms of persuasion
  • Preserve trust
  • Create more human interactions with technology
Ideal for Digital marketing, CRM, e-commerce, innovation, retail, banking, insurance
Format Conference or Masterclass · De 45 minutes à deux heures
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05

Brands, Identity and Desire

How do you create preference in a world saturated with choice?

When products look alike, differentiation happens elsewhere: in the story told, the experience delivered and what the brand allows consumers to express about themselves.

Michael Solomon decodes what turns a known brand into a desired brand.

  • Understand the link between brand and identity
  • Build genuine preference
  • Give greater meaning to the offer
  • Connect brand, experience and culture
  • Create lasting attachment
Ideal for Luxury, fashion, beauty, communications, retail, FMCG
Format Conference or Keynote · De 45 minutes à deux heures
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For which events?

Michael R. Solomon speaks at the key moments where people, performance and impact matter.

  • Seminars and conventions
  • Leadership committees and strategic talks
  • Product launches
  • CSR and climate events
  • Institutions, schools and universities

Possible formats

Formats adaptable to your goals and context.

  • Inspiring talk
  • Impactful keynote
  • Participative workshop
  • Panel
  • Webinar

Why choose them?

A unique experience serving strong, useful messages.

  • Field experience backing the message
  • Authentic and inspiring stories
  • Human, demanding and accessible approach
  • Tailored content aligned with your stakes
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Videos

Michael Solomon decodes today’s consumers, their motivations and the psychological, social and cultural forces shaping their decisions.

Looking for more content or a specific clip? Contact us
Understanding the New Consumer 02:50
Conference clip

Understanding the New Consumer

Michael Solomon decodes consumers seeking meaning, identity and experiences far beyond the product itself.

Watch video
The Keys to Consumer Behavior 11:08
Conference clip

The Keys to Consumer Behavior

Michael Solomon explique comment les mécanismes psychologiques, sociaux et culturels façonnent nos décisions d'achat.

Watch video
Know Your Customers Better 29:58
Conference clip

Know Your Customers Better

Michael Solomon montre pourquoi les marques doivent aller au-delà des suppositions et développer une véritable empathie pour leurs clients.

Watch video

Want to feature Michael R. Solomon at your next event?

Our team helps you craft a tailored intervention, aligned with your goals and your audience.

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Publications

  • Consumer Behavior: Buying, Having, and Being
  • The New Chameleons
  • More than 30 books published or co-authored
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Workshops

Understanding Your New Consumers

Michael Solomon helps teams identify the transformations directly affecting their customers. The goal: move from broad trends to concrete implications for the brand.

Rethinking Segmentation

Participants challenge traditional segmentation against new hybrid consumer behaviors in order to identify outdated categories and develop new ways of reading the market.

What Does Your Brand Really Mean?

A reflection on what consumers associate with the product, brand and experience. The goal: understand the brand's true symbolic value in the customer's life.

The Customer Experience of Tomorrow

AI, personalization, digital, physical retail and human expectations are brought together in a forward-looking exercise. The goal: imagine a customer experience that is both more technological and more human.

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