Speaker Patrice Duchemin Consumer sociologist

A consumer sociologist for more than thirty years, Patrice Duchemin helps companies and institutions decode the weak signals of everyday life to anticipate changes in retail, consumer habits and collective imaginaries.

Languages

French

Duration

45 to 90 minutes

Formats

Talk, Keynote, Panel discussion, Workshop

Biography

A consumer sociologist for more than thirty years, Patrice Duchemin analyses the micro-facts of everyday life — those seemingly anecdotal details that often foreshadow tomorrow’s major shifts. His approach combines field observation, sociological insight and strategic vision.

A sociologist of behaviours and consumer habits

Trained at ESCP and in sociology at Paris X – Nanterre, Patrice Duchemin began his career in advertising before moving into market research. This background gives him a cultural, marketing and societal perspective on purchasing behaviour.

Reading micro-facts to see tomorrow

In 1995 he launched L’Œil, now L’Œil by BNP Paribas Personal Finance, a benchmark trend-watching resource focused on micro-facts: pop-up stores, hybrid retail, short supply chains, second-hand, new urban rituals and community venues. In these weak signals he identifies the possible futures of consumption.

Practical insight for organisations

His talks help companies, retail chains and institutions better understand emerging expectations, new consumer imaginaries and the transformation of retail. He speaks to media outlets, major retailers, schools, institutions and professional networks.

A speaker who invites you to see things differently

Free of jargon and gimmicks, Patrice Duchemin delivers lively talks packed with concrete examples to sharpen attention, curiosity and the ability to anticipate. His aim: to give everyone the keys to decode their era and act with greater discernment.

Patrice Duchemin: revealing in the anecdotal the trends that are transforming consumption.

— Patrice Duchemin

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Key points

Consumer sociologist for over 30 years
Founder of “L’Œil by BNP Paribas Personal Finance”
Expert in weak signals and purchasing behaviour
Former lecturer at CELSA and ISCOM
Author of “Le Pouvoir des Imaginaires”

Topics

Speaks for

Companies, retail chains, institutions, federations, schools, local authorities and professional networks.

At a glance

Based in	France
Travels	France and international

Conferences

Through his talks, Patrice Duchemin helps organisations spot micro-facts, understand the new consumer imaginaries and turn weak signals into levers for innovation, brand building and customer relationships.

New Consumer Imaginaries

Understanding the aspirations that are reshaping how people buy.

Consumption is no longer driven by utility or price alone: it revolves around major imaginaries — pioneering, re-enchantment, encounter, community, togetherness. Patrice Duchemin shows how to spot these weak signals, assess their reach and turn them into strategic advantages for a brand, a retail chain or a region.

Identifying the five major consumer imaginaries
Turning weak signals into innovation leads
Opening up new territories of value

Ideal for Directions marketing, retail, innovation, marques, territoires

Format Talk or keynote · 45 to 90 min

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Understanding Generation Z: From Micro-Reveller to Digital Native

Decoding the cultural codes of a community-driven generation.

Born after 1995, Gen Z combine mobility, impatience, a taste for events, co-creation and immediacy. This keynote decodes their cultural codes — TikTok communities, gaming, urban sports, second-hand, cross-brand collaborations, the circular economy — to help organisations adapt their offering, their customer relationship and their communication.

Understanding what digital natives expect
Spotting how they consume and share
Adapting your offering and marketing to community dynamics

Ideal for Brands, retailers, schools, HR, marketing, events

Format Talk or workshop · 60 to 90 min

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Micro-Facts and Foresight: How Do You Spot the Future in the Anecdotal?

What sits in the margins today often writes tomorrow’s page.

In a world saturated with information, the big trends are visible to everyone, but micro-facts often carry what is genuinely new. Patrice Duchemin shares the method behind L’Œil: observing neighbourhoods, social media, places, habits and small disruptions to anticipate the changes ahead.

Building a culture of curiosity
Spotting weak signals in everyday life
Turning fringe initiatives into innovation levers

Ideal for Innovation, foresight, strategy, market research, transformation

Format Talk or hands-on workshop · 60 to 90 min

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Responsible Consumption & Civic Engagement

Moving from responsible promises to concrete practices.

Faced with climate and social challenges, consumers expect brands to show a clear commitment: CSR, short supply chains, the collaborative economy, upcycling, second-hand, cooperative stores. This keynote offers a pragmatic framework for understanding the ethical dilemmas involved and turning civic promises into concrete action.

Reading the new expectations around commitment
Identifying credible responsible models
Building concrete, understandable actions

Ideal for CSR, brands, retailers, institutions, local authorities

Format Talk or workshop · 60 to 90 min

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Immersive Experiences & the Re-Enchantment of Retail

When retail becomes experience, place and community.

The retail of tomorrow no longer just sells a product: it offers an experience. Sensory pop-up stores, café-workshops, hybrid stores, community venues, live events and storytelling turn the point of sale into a memorable moment. Patrice Duchemin shows how to re-enchant the customer relationship and breathe new life into retail spaces.

Understanding the new retail formats
Reinventing the point of sale as a place of experience
Building preference through narrative, emotion and community

Ideal for Retail, commerce, centres-villes, expérience client, marketing

Format Talk or keynote · 45 to 90 min

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Community Marketing & Co-Creation

Moving from targets to communities.

Brands can no longer simply talk to target audiences: they need to understand, join and energise communities. This talk explores the end of overly mechanical segmentation, the importance of cultural markers, co-creation and the new forms of relationship between brands, customers and communities.

Shifting from a target mindset to a community mindset
Creating strong cultural markers
Building a more participatory relationship with consumers

Ideal for Marketing, communication, marques, agences, retail

Format Talk or workshop · 60 to 90 min

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For which events?

Patrice Duchemin speaks at the key moments where people, performance and impact matter.

Seminars and conventions
Leadership committees and strategic talks
Product launches
CSR and climate events
Institutions, schools and universities

Possible formats

Formats adaptable to your goals and context.

Inspiring talk
Impactful keynote
Participative workshop
Panel
Webinar

Why choose them?

A unique experience serving strong, useful messages.

Field experience backing the message
Authentic and inspiring stories
Human, demanding and accessible approach
Tailored content aligned with your stakes

Would you like to invite Patrice Duchemin to your event?

Check availability

Videos

Discover Patrice Duchemin through a selection of content on micro-facts, Generation Z, responsible consumption, experiential retail and new forms of loyalty.

Looking for more content or a specific clip? Contact us