“Michael Aguilar transforms the science of persuasion into immediate business results.”
Michael Aguilar
Speaker
Michaël Aguilar is a speaker and leading author in sales, persuasion, and motivation, at the intersection of management sciences and the art of public speaking. He has conducted over 1,900 conferences where he delivers immediately actionable methods (neurosciences, storytelling, influence techniques). CSP® (Global Speakers Federation) and author of a dozen works, he supports salespeople, managers, and leaders to convince more, better, and sustainably.
Michael Aguilar
Michaël Aguilar is one of the leading voices in sales and persuasion in the French-speaking world. Trained at INSEEC Paris and then at the University of California, Berkeley, he embodies a rare alliance of academic rigor, entrepreneurial culture, and oratory skills. For nearly twenty years, he has performed on the biggest professional stages to transform the way organizations sell, negotiate, and motivate their teams. At twenty, he founded a cybersecurity company on the brink of bankruptcy. A book on sales allowed him to save his business — a foundational experience that triggered his vocation for commercial effectiveness. From this ordeal arose his conviction: performance is not a matter of chance, but of method, mindset, and relational quality.
A professional speaker since 2005, he has led more than 1,900 conferences in France and internationally. His interventions, renowned for their "shockwave" energy, blend neuroscience, social psychology, storytelling, humor, and concrete case studies from the field. His ambition is not just to inspire, but to provoke a measurable change in behaviors and results. In parallel to his speaking career, he teaches persuasion techniques at HEC Paris (2006-2012) and has been involved at the University of Paris-Panthéon-Sorbonne since 2011. This dual legitimacy — academic and operational — allows him to connect theory and practice with great pedagogical clarity.
A member of the "Global Speakers Federation," he obtained the prestigious CSP® (Certified Speaking Professional) certification in Dallas in 2018 — a distinction held by less than 12% of professional speakers, and he was the first European "motivational speaker" to receive this award. He is also an active member of AFCP and regularly features among the speakers of DCF, APM, and professional fairs. The author of about a dozen books with "Dunod" and "Eyrolles" (including "Vendeur d'Élite," "L'Art de motiver," "Vaincre les objections des clients," "Les Accélérateurs de vente"), he is also very active on LinkedIn, YouTube, and with his podcast "VENDRE." Today, he supports executives, managers, and sales forces to persuade more, better, and sustainably in a world disrupted by digital technology and AI.
The Secrets of Elite Salespeople
- This conference is aimed at salespeople, sales managers, entrepreneurs, and executives looking to sustainably elevate their performance level. Its objective is to decipher what truly distinguishes elite sellers: rigorous preparation, high-level active listening, and a fine mastery of persuasion mechanisms.
- Michaël Aguilar demonstrates that commercial excellence primarily relies on a mental transformation—self-confidence, resilience in the face of rejection, and communicative energy— as well as concrete techniques such as storytelling, the art of questioning, the strategic use of silence, and the creation of emotion.
- The key message is clear: the best sellers are not born that way; they follow a structured method that enables everyone to multiply their impact and build strong, lasting customer relationships.
- This presentation also allows participants to take a step back on their own practices and precisely identify their individual levers for progress. It encourages adopting a consultant-seller posture, focused on value and trust, rather than volume and pressure.
The art of motivating!
- Aimed at managers, executives, team leaders, and HR, this conference aims to provide concrete levers to create and maintain lasting motivation, both individual and collective. Based on research conducted in more than 300 companies,
- Michaël Aguilar distinguishes between intrinsic and extrinsic motivation and demonstrates how leaders can nurture these two dimensions in their professional lives.
- Through impactful anecdotes, simple rituals, positive feedback techniques, and inspiring storytelling, he conveys an essential message: motivation is neither a gift nor a slogan, but a managerial skill that can be cultivated. Meaningful and energetic leadership is the condition for driving teams towards superior and sustainable results.
- This conference helps managers shift from controlling management to engaging management. It also reinvigorates teams' desire to fully invest themselves in a clear and mobilizing collective project.
Close the sale!
- Closing remains the most sensitive stage of the sales cycle. Aguilar reminds us that a large number of opportunities are lost due to a lack of boldness or method at the decisive moment. He demonstrates that the conclusion starts as early as the opening of the conversation, gradually building the customer's buy-in.
- · He presents several effective techniques: alternative closing, summary of benefits, creation of urgency.
- · Participants gain newfound confidence to ask for commitment without fear, thereby transforming more prospects into customers.
Intervention Michael Aguilar
- · This conference explores the mindset of champions applied to sales and management. Aguilar demonstrates that success relies as much on resilience and confidence as it does on technical skills.
- · He draws inspiration from high-level sports to show how to bounce back after a failure and maintain a high level of energy.
- · He provides practical tools: visualization, positive anchors, mental routines, and managing internal dialogue.
- · Participants leave with a psychological toolbox to build a winning mindset and face challenges with serenity.
Intervention Michael Aguilar
- · In times of crisis, selling becomes a subtle art. Aguilar starts by breaking the limiting beliefs that hold back sellers in an unfavorable economic context.
- · He demonstrates that customers are still buying, but differently: they want to be reassured, convinced, and attracted by the added value.
- · He offers tailored tactics: result-oriented arguments, evidence through examples, transforming objections into opportunities.
- · Participants discover that crises are also an opportunity to stand out and leave ready to sell with confidence even in the most difficult contexts.
Preparation, listening, storytelling: the method of elite sellers!
The secrets of elite sellers: meticulous preparation, powerful questions, and active listening to create perceived value. Aguilar shows how to structure the interview (hook, discovery, proof) and use storytelling without "over-selling". At the key, a ready-to-use call/appointment framework and progression indicators.
Your beliefs dictate your price — and your success! Michael Aguilar
Our beliefs shape our reality: what we believe to be dominant eventually materializes in our results. In sales, if you doubt your price, your posture will betray that doubt and provoke the client's refusal. Conversely, when you are deeply convinced of the value you bring, selling becomes natural and legitimate.
Vanilla or pistachio: choose to be divisive to exist! Michaël Aguilar
Michaël Aguilar shows that seeking absolute consensus amounts to becoming "vanilla": pleasant but interchangeable and ultimately invisible. To leave a mark, one must instead embrace rough edges and accept being divisive, like "pistachio". In communication as in sales, it is better to be loved by some and criticized by others than to provoke general indifference.