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Michaël Aguilar

Michaël Aguilar Expert in persuasion, sales performance and impact

A speaker, author and sales expert, Michaël Aguilar is one of France’s most influential voices on sales performance and persuasion. For more than twenty years, he has been exploring what sets apart those who sell, convince and mobilise from those who are quickly forgotten.

Languages
English, French
Duration
45 to 90 min
Formats
Conference, Keynote, Masterclass, Workshop, Sales Convention, Seminar, Conference-Debate

Biography

Conférencier, auteur et expert de la vente, Michaël Aguilar est l’une des grandes références françaises de la performance commerciale et de la persuasion.

The secrets of the best

To understand sales excellence, Michaël Aguilar went into the field. He worked alongside top salespeople in dozens of companies to observe their methods, reflexes and mindset. This research led to Vendeur d'élite, which became a reference book.

Selling when the customer has AI

Aujourd’hui, le client arrive informé, compare les offres et peut interroger une intelligence artificielle avant même de rencontrer un commercial. Michaël Aguilar montre comment l’IA transforme la vente — et pourquoi les qualités humaines deviennent plus importantes que jamais.

The art of creating desire

Selling a product. Defending a project. Mobilising a team. Convincing an investor. In all these situations, one skill makes the difference: making the other person want to act. Michaël Aguilar explores the drivers of influence, persuasion and engagement.

Speaking to leave a mark

A good speech should not simply be heard. It should be remembered. With humour, energy and impact techniques, Michaël Aguilar shows how to turn a message that slips away into one that sticks.

Create desire. Convince. Make an impact. Drive action.

— Michaël Aguilar
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Conferences

Michaël Aguilar’s talks are designed as wake-up calls: energy, humour, concrete examples and immediately applicable tools.

01

Selling in the age of AI

How to remain indispensable to the AI-augmented customer

Before meeting a salesperson, customers can now compare offers, analyze a market and prepare questions with AI. Michaël Aguilar explains how to use artificial intelligence as an ally while strengthening the human qualities no algorithm can replace.

  • Understand the new augmented customer
  • Use AI to sell more effectively
  • Identify what AI can automate
  • Strengthen the human value of the salesperson
  • Remain indispensable in the customer relationship
Ideal for Sales departments, sales forces, retail, services and sales networks
Format Conference or Keynote · 45 to 90 min
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02

Make an impact like never before!

Speak to be remembered and trigger action

Some messages disappear as soon as they are heard. Others stay. Michaël Aguilar shows how to turn a "Teflon" message that slides away into a "Velcro" message that sticks in memory.

  • Capture attention immediately
  • Create emotion
  • Make a message memorable
  • Strengthen persuasive power
  • Turn speaking into action
Ideal for Executives, managers, salespeople, entrepreneurs and conventions
Format Conference or Masterclass · 45 to 90 min
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03

Create desire!

The art of creating desire, trust and engagement

Make people want to buy, listen, participate, change or follow you. Michaël Aguilar deciphers the mechanisms that turn a proposition into a desire to act, bringing together sales, neuroscience, rhetoric, marketing and influence.

  • Create interest quickly
  • Build trust
  • Generate desire
  • Strengthen influence
  • Inspire people to take action
Ideal for Executives, managers, salespeople, entrepreneurs and communication teams
Format Conference or Keynote · 45 to 90 min
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04

“Make” the difference!

Being better is good. Being unique is better.

When products and services look alike, being good is no longer enough. You must become preferable. Michaël Aguilar shows how to escape commoditisation, assert your uniqueness and create a difference customers actually notice.

  • Break away from standardisation
  • Build a visible difference
  • Create preference
  • Own your personality
  • Stand out from competitors
Ideal for Sales, entrepreneurship, retail, brands and services
Format Conference or Keynote · 45 to 90 min
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05

Monumental Mindset!

Build the mindset that turns obstacles into performance

With equal skills, why do some people keep moving forward while others give up? For Michaël Aguilar, a large part of performance is shaped by our inner dialogue. An energising talk on confidence, failure, rejection and the ability to bounce back.

  • Strengthen confidence
  • Learn to handle failure
  • Face rejection
  • Develop resilience
  • Regain energy and the desire to act
Ideal for Conventions, sales teams, managers, entrepreneurs and transformation programmes
Format Conference or Keynote · 45 to 90 min
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06

The secrets of elite salespeople

What top salespeople do differently

Why do some salespeople perform far better than others with the same products, markets and sometimes even the same customers? After observing exceptional salespeople in the field, Michaël Aguilar reveals their methods, attitudes and reflexes.

  • Understand the drivers of high performance
  • Develop effective sales behaviours
  • Strengthen confidence in your offer
  • Persevere through difficulties
  • Turn best practices into habits
Ideal for Sales forces, sales departments, entrepreneurs and networks
Format Conference or Keynote · 45 to 90 min
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For which events?

Michaël Aguilar speaks at the key moments where people, performance and impact matter.

  • Seminars and conventions
  • Leadership committees and strategic talks
  • Product launches
  • CSR and climate events
  • Institutions, schools and universities

Possible formats

Formats adaptable to your goals and context.

  • Inspiring talk
  • Impactful keynote
  • Participative workshop
  • Panel
  • Webinar

Why choose them?

A unique experience serving strong, useful messages.

  • Field experience backing the message
  • Authentic and inspiring stories
  • Human, demanding and accessible approach
  • Tailored content aligned with your stakes
Would you like to invite Michaël Aguilar to your event?
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Videos

Discover Michaël Aguilar in action on sales, differentiation, confidence and impact.

Looking for more content or a specific clip? Contact us
The secrets of exceptional salespeople 07:47
Conference clip

The secrets of exceptional salespeople

Michaël Aguilar explains how passion, confidence in your offer and recognition of your talents help people convince, persevere and succeed.

Watch video
Be pistachio, not vanilla 04:39
Short format

Be pistachio, not vanilla

To make an impact, embrace your personality and what sets you apart — even if it means not pleasing everyone.

Watch video
Believe in your value to sell better 04:43
Short format

Believe in your value to sell better

Confidence in your talent and in the value of your offer lets you state a price with assurance and persuade more effectively.

Watch video

Want to feature Michaël Aguilar at your next event?

Our team helps you craft a tailored intervention, aligned with your goals and your audience.

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Publications

  • Elite Seller — Field research into the behaviours, methods and attitudes of exceptional salespeople.
  • The Art of Motivation — The drivers of individual and collective motivation.
  • Overcoming Customer Objections — Practical techniques for turning resistance into sales opportunities.
  • Closing the Sale — How to move from interest to decision and secure customer commitment.
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Workshops

Build a message that sticks

Participants work on a real speech, pitch or sales argument. Objective: turn an informative message into a memorable one.

Create desire rather than force persuasion

A practical application of persuasion mechanisms to professional situations. Objective: strengthen influence without over-arguing.

Sell to an AI-augmented customer

Teams analyze the new stages of the sales journey and what needs to evolve in their approach. Objective: redefine the salesperson's added value.

Create genuine differentiation

Products, sales arguments and value propositions are examined closely. Goal: identify what genuinely creates preference.

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