Créateur de l'effet Waouhw
Jasmin Bergeron is an international speaker, university professor and author known for turning complex concepts into simple, lively and memorable experiences. For more than twenty years, he has supported organizations, teams and leaders in developing the human drivers of sustainable performance.
His core idea is simple: moments that exceed expectations leave a lasting impression. Through the concept of the WOW Effect, he shows how presence, expectation management and attention to others can strengthen engagement, loyalty and differentiation.
Academic and practical expertise
A full professor at the School of Management Sciences of the Université du Québec à Montréal, with a PhD in administration, an MBA and a bachelor's degree in business administration, Jasmin Bergeron grounds his conferences in solid research, concrete data and immediately applicable examples.
He has also directed an executive MBA program and served as a visiting professor at Université Paris-Dauphine. His academic background combines with extensive field experience with companies, sales networks, managers and executives.
A memorable stage experience
With more than 2,000 conferences and training sessions delivered in 12 countries, including Canada, France and the United States, Jasmin Bergeron speaks to a wide range of audiences, from small executive groups to large-scale events.
His style combines rigor, humor, interaction and pragmatism to create real momentum. His talks are designed as lived experiences: participants leave with simple ideas, concrete tools and the motivation to act.
Creating human value in organizations
Convinced that the best-performing organizations create lasting positive memories, Jasmin Bergeron helps companies turn everyday interactions into drivers of engagement, satisfaction, loyalty and commercial performance.
His conferences are designed for sales teams, customer service teams, managers, executives and organizations that want to create more human value in an increasingly automated world.
