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Jasmin Bergeron

Jasmin Bergeron Creator of the WOW Effect, international speaker, university professor and specialist in memorable experiences

An international speaker, professor and author, Jasmin Bergeron turns complex concepts into simple, dynamic and memorable experiences. With humour and a talent for teaching, he helps teams develop leadership, sales performance, service quality and lasting balance.

Languages
English, French
Duration
45 to 90 minutes
Formats
Conference, keynote, workshop, webinar

Biography

Créateur de l'effet Waouhw

Jasmin Bergeron is an international speaker, university professor and author known for turning complex concepts into simple, lively and memorable experiences. For more than twenty years, he has supported organizations, teams and leaders in developing the human drivers of sustainable performance.

His core idea is simple: moments that exceed expectations leave a lasting impression. Through the concept of the WOW Effect, he shows how presence, expectation management and attention to others can strengthen engagement, loyalty and differentiation.

Academic and practical expertise

A full professor at the School of Management Sciences of the Université du Québec à Montréal, with a PhD in administration, an MBA and a bachelor's degree in business administration, Jasmin Bergeron grounds his conferences in solid research, concrete data and immediately applicable examples.

He has also directed an executive MBA program and served as a visiting professor at Université Paris-Dauphine. His academic background combines with extensive field experience with companies, sales networks, managers and executives.

A memorable stage experience

With more than 2,000 conferences and training sessions delivered in 12 countries, including Canada, France and the United States, Jasmin Bergeron speaks to a wide range of audiences, from small executive groups to large-scale events.

His style combines rigor, humor, interaction and pragmatism to create real momentum. His talks are designed as lived experiences: participants leave with simple ideas, concrete tools and the motivation to act.

Creating human value in organizations

Convinced that the best-performing organizations create lasting positive memories, Jasmin Bergeron helps companies turn everyday interactions into drivers of engagement, satisfaction, loyalty and commercial performance.

His conferences are designed for sales teams, customer service teams, managers, executives and organizations that want to create more human value in an increasingly automated world.

The last impression often matters more than the first.

— Jasmin Bergeron
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Conferences

Jasmin Bergeron’s conferences give teams simple tools to create memorable experiences, strengthen relationships and turn every interaction into a performance driver.

01

The WOW Effect: creating memorable experiences

Exceeding expectations to leave a lasting impression.

Creating a WOW effect means knowing how to stand out in an authentic and lasting way. In this dynamic, interactive keynote, Jasmin Bergeron shows how emotions, expectation management and the quality of the relationship can turn every interaction into a memorable experience.

  • Understand expectation management
  • Strengthen satisfaction and loyalty
  • Turn every interaction into an opportunity
Ideal for Sales teams, customer relations teams, managers, conventions
Format Interactive conference · 45 to 90 min
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02

Innovative strategies in sales and business development

Selling better by creating more value.

Selling today means creating value and building trust. In this keynote, Jasmin Bergeron shares concrete strategies to strengthen loyalty, reduce the weight of price, handle objections and close without pressure.

  • Increase perceived value
  • Strengthen commercial credibility
  • Close without pressure
Ideal for Sales forces, business development teams, commercial networks
Format Conference or workshop · 60 to 90 min
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03

The WOW Effect in leadership

Engage, recognize and help people grow.

An organisation's performance rests first and foremost on that of its teams. In this keynote, Jasmin Bergeron shares concrete leadership levers — recognition, coaching, communication and meaning — to strengthen engagement, trust and lasting collaboration.

  • Develop recognition and coaching
  • Strengthen trust and collaboration
  • Create a climate of engagement
Ideal for Managers, executives, team leaders
Format Keynote or workshop · 60 min
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04

Win-win negotiation

Building value without damaging the relationship.

Negotiating means creating value while preserving the relationship. In this practical, interactive keynote, Jasmin Bergeron shares concrete tools to limit unnecessary concessions, manage emotions and turn tensions into lasting collaboration.

  • Reduce unnecessary concessions
  • Manage emotions in negotiation
  • Turn tensions into collaboration
Ideal for Salespeople, buyers, managers, customer directors
Format Conference or training · 60 to 90 min
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05

Work-life balance

Regaining energy, clarity and satisfaction.

Finding the balance between professional and personal life is essential to well-being as well as performance. In this keynote, Jasmin Bergeron shares concrete strategies to manage time better, reduce anxiety, overcome perfectionism and refocus on what matters most.

  • Reduce stress and overload
  • Move beyond the myth of perfection
  • Refocus energy on what matters most
Ideal for All audiences, workplace well-being, internal seminars, HR days
Format Conference · 45 to 75 min
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For which events?

Jasmin Bergeron speaks at the key moments where people, performance and impact matter.

  • Seminars and conventions
  • Leadership committees and strategic talks
  • Product launches
  • CSR and climate events
  • Institutions, schools and universities

Possible formats

Formats adaptable to your goals and context.

  • Inspiring talk
  • Impactful keynote
  • Participative workshop
  • Panel
  • Webinar

Why choose them?

A unique experience serving strong, useful messages.

  • Field experience backing the message
  • Authentic and inspiring stories
  • Human, demanding and accessible approach
  • Tailored content aligned with your stakes
Would you like to invite Jasmin Bergeron to your event?
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Videos

Jasmin Bergeron’s videos showcase his style: clear, funny, highly practical and focused on making experiences memorable.

Looking for more content or a specific clip? Contact us
Jasmin Bergeron: Creator of the WOW Effect – Conference & unforgettable experience 00:42
Conference clip

Jasmin Bergeron: Creator of the WOW Effect – Conference & unforgettable experience

Meet Jasmin Bergeron, international speaker and WOW effect expert, who turns expectations into memorable moments through concrete, interactive and inspiring strategies.

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Promise less to impress more: the secret of the WOW Effect 02:12
Conference clip

Promise less to impress more: the secret of the WOW Effect

A simple demonstration of the power of fair promises and positive surprise for customers, teams and even loved ones.

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Why does the last impression matter more than the first? 04:28
Conference clip

Why does the last impression matter more than the first?

This talk shows that people often remember how an experience ends more than how it begins. By learning to finish strong, professionals can increase impact, memorability and satisfaction.

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The WOW equation: creating surprise through expectation management 00:59
Conference clip

The WOW equation: creating surprise through expectation management

This video shows that the WOW Effect appears when reality exceeds what was expected and perceived. By managing expectations and perceptions honestly, anyone can create authentic moments of surprise.

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Publications

Author and professor in administration, leadership, sales and customer experience, Jasmin Bergeron offers content and resources around the WOW Effect, customer relationships, leadership, sales, negotiation, work-life balance and enjoyment at work.

Would you like to invite Jasmin Bergeron to your event?
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