A two-time Olympic medalist and a leading figure in French skiing, Florence Masnada turns fifteen years of elite sport into practical lessons on performance, resilience, teamwork and handling pressure.
A two-time Olympic medalist and sports consultant, Florence Masnada shares the lessons of a career in which a few hundredths of a second can separate victory from defeat.
The only Frenchwoman ever to have won the World Cup combined title, Florence Masnada holds two Olympic medals, one World Championship medal, one World Cup victory and fourteen French national titles.
Fifteen years at the highest level taught her to prepare for the unexpected, manage pressure and keep going when results fail to come.
A fall, an injury, a missed selection: elite sport means constantly confronting failure.
Florence Masnada shows how to analyze a setback, rebuild confidence and start again. For her, resilience is not a talent: it is a capacity that can be trained.
Even alone on the slope, a champion never wins alone.
Coaches, technicians, trainers, doctors, teammates: Florence reveals just how much individual performance owes to the team. An experience that speaks directly to the challenges of trust, cooperation and leadership in business.
A graduate of emlyon business school, Florence Masnada went on to become a sports consultant and journalist, notably for Eurosport.
With her podcast Belle Trace, she goes behind the scenes of performance with great champions.
President of the Association des Internationaux du Ski Français and a committed advocate for the mountains, she champions a human and responsible approach to performance.
In 2025, she was appointed Knight of the Légion d’honneur.
Florence Masnada: turning pressure into strength and failure into a springboard.
Through her talks, Florence Masnada transposes the lessons of elite sport to the realities of business: pressure, ambitious goals, teamwork, failure, commitment and sustained performance.
Aiming high and lasting the distance.
Performance is not built on one exceptional effort, but on the ability to last. Florence Masnada shares the methods of elite sport for combining ambition, preparation, recovery and balance.
Turning setbacks into energy for action.
Falls, injuries, defeats: Florence Masnada learned that failure is part of any ambitious journey. She shows how to analyse it, learn from it and come back stronger.
Staying clear-headed when everything is decided in a few seconds.
At over 100 km/h on an Olympic course, stress doesn’t go away. You have to learn to use it. Florence Masnada shares the mechanisms and routines that keep you clear-headed when the stakes are at their highest.
Even a champion never wins alone.
Behind every medal there is a team. Florence Masnada reveals how trust, complementary skills, recognition of each person’s role and a shared goal make performance possible.
Ambition, confidence and legitimacy in demanding environments.
A champion in a world of intense competition, Florence Masnada takes a candid look at the place of women, confidence, mental load and the freedom to own one’s ambition. She invites organisations to create the conditions that allow everyone to fully realise their potential.
Florence Masnada speaks at the key moments where people, performance and impact matter.
Formats adaptable to your goals and context.
A unique experience serving strong, useful messages.
Discover Florence Masnada in action: excerpts from talks, interviews and short formats on performance, teamwork, leadership and commitment.
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Florence Masnada shows how boldness, differences and failures can become powerful drivers of performance and achievement.
05:27
Florence Masnada highlights the decisive role of coaches and those around an athlete, and calls for better support for women in elite sport.
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Hard work, passion, risk-taking and the ability to reinvent yourself: Florence Masnada explains how to turn obstacles into opportunities.
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From her Olympic medals to her commitment to the mountains, Florence Masnada calls on the world of sport to play its part in tackling environmental challenges.
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