Élodie Gentina

Professor, researcher and expert on new generations

Moving beyond stereotypes to work better together.

A professor and researcher at IÉSEG, Élodie Gentina turns her work on generations into practical tools for recruitment, engagement and cooperation. A specialist in Generation Z and intergenerational management, she helps organisations attract young talent, retain employees and make age diversity a driver of performance.

Languages

French / Français

Duration

45 to 90 minutes

Formats

Conference, Keynote, Panel discussion, Masterclass

Biography

A researcher close to the realities of new generations

Élodie Gentina holds a PhD in management sciences and is qualified to supervise research. She is a professor at IÉSEG School of Management. For more than fifteen years, she has studied new generations, their behaviours and their relationship with digital technology, consumption and work.

Understanding Generation Z without caricaturing it

Her approach is grounded in extensive fieldwork: interviews, observations, focus groups and several tens of thousands of questionnaires conducted in France and internationally. She highlights young people's expectations without reducing them to a generational label.

Turning age diversity into a strength

As several generations now work side by side, she analyses age stereotypes, tensions around knowledge transfer and new forms of cooperation. Her aim is to move organisations from simple coexistence to genuinely inclusive and high-performing collaboration.

An expert connecting research and action

The author of several books and numerous academic articles, she is a regular contributor to the press and broadcast media. In her talks, she combines scientific rigour, vivid examples and immediately applicable recommendations for leaders, managers and HR teams.

She deciphers Generation Z and intergenerational management to help organisations attract, engage and unite talent across all age groups.

— Élodie Gentina

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Key points

PhD and habilitated professor in management sciences at IÉSEG School of Management.
Research based on interviews, observations and several tens of thousands of questionnaires.
Author of five books on new generations and relationships between age groups.
Expert on Generation Z, recruitment, engagement and talent retention.
A regular media commentator and speaker for companies and institutions.

Topics

Future of Work
Intergenerational Management
Generation Z
Commitment
Talent retention
Employee Experience

Speaks for

Executive committees, corporate conventions, HR teams, managers, marketing, retail, institutions, local authorities, schools and universities.

At a glance

Based in	France
Travels	France and international

Conferences

Élodie Gentina combines research, field observation and business cases to turn generational differences into drivers of attractiveness, engagement and cooperation.

Generation Z: Understanding, Attracting and Retaining New Talent

Moving beyond stereotypes to address real expectations.

Connected, demanding and seeking coherence, Generation Z is challenging established recruitment and management practices. Élodie Gentina explores its relationship with authority, collective work, digital technology, purpose and work-life balance.

Understand the expectations and paradoxes of Generation Z
Adapt recruitment, onboarding and management practices
Strengthen the engagement and retention of young employees

Ideal for Executive committees, HR leaders, managers, recruitment and employer branding

Format Conference or Keynote · 45 to 75 min

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A New Era, New Generations, New Ways of Working

Understanding how our relationship with work is changing.

Hybrid work, flexibility, new expectations of leadership and the search for balance are reshaping organisations. Élodie Gentina shows how these changes extend beyond Generation Z and are transforming every generation at work.

Understand changing relationships with time, place and authority
Rethink leadership, feedback and career paths
Combine performance, contribution, purpose and work-life balance

Ideal for Leaders, HR, managers, transformation teams and corporate conventions

Format Conference, Keynote or Panel discussion · 45 to 75 min

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Mental Health and Generation Z: A Key Challenge for Tomorrow’s Workplace

Preventing burnout without sacrificing engagement.

Anxiété, hyperconnectivité, recherche de sens et frontières floues entre la vie personnelle et professionnelle façonnent la relation des jeunes au travail. Cette présentation aide les organisations à créer des environnements exigeants, solidaires et durables.

Identify vulnerabilities and signs of disengagement
Develop management practices that support psychological safety
Support autonomy, balance and the quality of workplace relationships

Ideal for HR, managers, healthcare, education, prevention and workplace well-being

Format Conference or Keynote · 45 to 60 min

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Generation Z, Brands and Consumption: Understanding New Codes

Authenticity, digital technology and responsibility are reshaping relationships with brands.

Le comportement de consommation des jeunes révèle de nouvelles attentes en matière de transparence, de personnalisation, de responsabilité, d'expérience et de participation. Élodie Gentina aide les marques à distinguer les tendances durables des modes éphémères.

Understand young people’s relationship with brands and social media
Identify the new drivers of trust and loyalty
Adapt customer experience, communication and co-creation

Ideal for Marketing, retail, luxury, communication and customer experience

Format Conference or Keynote · 45 to 60 min

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Clash of Ages, Clash of Talent: The Challenges of Intergenerational Management

Moving from coexistence to productive collaboration.

Baby boomers and Generations X, Y and Z do not always share the same reference points at work. Élodie Gentina shows that tensions arise less from age itself than from stereotypes, experiences and organisational structures. She offers practical levers for building lasting bridges.

Challenge the prejudices that fuel misunderstanding
Organise knowledge transfer, reciprocal mentoring and learning
Turn generational diversity into a driver of performance

Ideal for Executive committees, HR, managers, diversity, cohesion and transformation programmes

Format Keynote or Conference with discussion · 45 to 75 min

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For which events?

Élodie Gentina speaks at the key moments where people, performance and impact matter.

Seminars and conventions
Leadership committees and strategic talks
Product launches
CSR and climate events
Institutions, schools and universities

Possible formats

Formats adaptable to your goals and context.

Inspiring talk
Impactful keynote
Participative workshop
Panel
Webinar

Why choose them?

A unique experience serving strong, useful messages.

Field experience backing the message
Authentic and inspiring stories
Human, demanding and accessible approach
Tailored content aligned with your stakes

06:05

Interview

Génération Z : repenser la fidélité à l’entreprise

Élodie Gentina explique comment le sens, l’équilibre de vie et la qualité des relations deviennent essentiels pour fidéliser les jeunes talents

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Publications

2024 — The Challenge of Intergenerational Management, Dunod, with Jérémy Lamri. Practical frameworks for moving beyond age stereotypes and turning generational coexistence into productive collaboration.
2023 — Managing Generation Z, Dunod. An operational approach to young people's behaviour at work, supported by questionnaires and testimonies from executives, HR leaders and young talent.
2020 — The New Generation in Asia, Emerald Publishing. An international analysis of the dynamics, cultural differences and digitalisation shaping new generations across Asia.
2019 — Generation Z in the Workplace, Dunod, with Marie-Ève Delecluse. From consumer behaviour to employee expectations, an analysis of Generation Z and its impact on organisations.
2016 — Marketing and Generation Z, Dunod. A 360-degree view of adolescent consumer behaviour and the brand strategies needed to engage with this generation.
2012–2026 — Academic articles on generations and digital technology. Research on consumption, ethics, digital practices, well-being and young people's behaviour.

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Workshops

Le théâtre des générations au travail!

Élodie propose un atelier immersif et participatif inspiré des codes du théâtre afin d’aider les managers à mieux appréhender les dynamiques intergénérationnelles au sein de leurs équipes. À travers des mises en situation tirées du quotidien professionnel, les participants explorent les incompréhensions, tensions et décalages pouvant émerger entre les générations, puis expérimentent collectivement des pistes de résolution en jouant des scénettes.
Répartis en sous-groupes mêlant différentes générations, les participants imaginent ensemble des solutions concrètes adaptées aux situations présentées. Ils rejouent ensuite les scènes en mobilisant les outils et méthodes abordés lors de la conférence, afin de tester de nouvelles postures et modes de communication.
Cet atelier favorise la prise de recul, l’intelligence collective et l’expérimentation concrète. Chaque participant repart avec des leviers directement applicables dans son quotidien managérial pour renforcer la coopération, fluidifier les échanges et améliorer durablement le fonctionnement des équipes.

Générations en débat : paroles croisées sur le travail de demain!

À la suite de la conférence, Élodie propose d'animer un workshop interactif sous forme de table ronde afin de prolonger les échanges et de transformer les réflexions en actions concrètes. Véritable espace de dialogue, cet atelier permet de faire émerger les réalités vécues au sein de l’entreprise en donnant directement la parole aux participants : collaborateurs de la Gen Z, managers, dirigeants ou équipes RH.
À partir de thématiques concrètes telles que le recrutement, l’engagement, la fidélisation, le sens au travail, la communication ou encore les nouvelles attentes professionnelles, les participants confrontent leurs points de vue, partagent leurs expériences, leurs réussites comme leurs difficultés, et identifient ensemble les incompréhensions ou freins qui peuvent exister entre les générations.
Cette approche collaborative permet d’entrer au cœur des enjeux propres à l’entreprise et de faire émerger des solutions adaptées à sa culture et à ses équipes. En tant qu’experte, Élodie structure les échanges, apporte des clés de lecture, prend de la hauteur sur les débats et synthétise les enseignements majeurs afin de faire émerger des pistes d’action concrètes et immédiatement mobilisables.
Les participants repartent avec une vision plus claire des attentes générationnelles, des idées applicables sur le terrain et une dynamique collective renforcée autour des enjeux du travail d’aujourd’hui et de demain.

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