Biography
Researcher, entrepreneur and international keynote speaker, Wided Batat specialises in customer experience, experiential marketing and phygital transformation. She helps organisations put people back at the heart of innovation and performance.
Experience as a competitive advantage
Creator of the 7Es model, Wided Batat offers a new reading of customer experience, built on emotion, empathy and engagement. An approach now used to rethink the interactions between brands, customers and employees.
From digital to phygital intelligence
Her recent work explores the meeting point between artificial intelligence, physical experience and the digital world. With Phygital Intelligence and the PHIVE matrix, she analyses the uses of AI that enhance the human experience… and those that risk degrading it.
A “Human First” transformation
For Wided Batat, technology only has value when it genuinely improves the human experience. She invites companies to move beyond “digital first” and build models that combine AI, trust, emotions, human interactions and performance.
A unique perspective on new consumers
Luxury, retail, services, tourism, healthcare or food: her ethnographic approach allows her to identify deep shifts in behaviour and turn weak signals into strategic decisions.
Create experiences that transform customers… and society.
— Wided Batat
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