“We are no longer allowed to be caught by surprise!”
Daniel Donnet-Monay
Entrepreneur
·
Military
Entrepreneur and senior officer of the Swiss army, Daniel Adrien Donnet-Monay is a recognized expert in cyber-intelligence and economic intelligence. Founder of "VICI Swiss Competitive Intelligence SA", an agency for cyber intelligence and strategic consulting. He helps leaders and companies anticipate information threats and protect their reputation against fake news and the dark web. His conviction: in the economic war 4.0, mastery of information is the first line of defense – and the key to power.
Daniel Donnet-Monay
Entrepreneur et officier supérieur de l'armée suisse, Daniel Donnet-Monay incarne la rencontre rare entre le commandement militaire de haute intensité et la stratégie d'entreprise contemporaine. Lieutenant-colonel de l'armée suisse, grenadier de chars et commandant d'unités blindées, il a passé trente années à apprendre, anticiper, décider, diriger et manœuvrer dans des environnements où la pression, l'incertitude et la responsabilité humaine sont totales. En parallèle, il fonde et dirige plusieurs entreprises dans les domaines de l'intelligence économique, du cyber-renseignement et de la protection informationnelle.
À travers VICI Swiss Competitive Intelligence, c'est la synergie de tous ces engagements qu'il met à disposition des dirigeants et organisations afin de les accompagner dans la compréhension des menaces informationnelles modernes : désinformation, cyber-attaques, guerre d'influence, atteintes à la réputation. Sa conviction est simple et intransigeante : dans la guerre économique contemporaine, l'information est devenue un champ de bataille (ou « le champ de bataille sur lequel les guerres se perdent ou se gagnent »). Ce double regard – chef militaire et entrepreneur – lui confère une parole singulière. Daniel Donnet-Monay ne parle ni en théoricien ni en consultant abstrait : il parle en praticien du réel, en acteur de terrain habitué à engager des hommes, des moyens importants et des décisions irréversibles.
Sa pédagogie repose sur un principe hérité de son expérience en situation de crise : ce qui n'est pas clair sous pression ne vaut rien en situation critique. Conférencier engagé, il intervient aujourd'hui sur les enjeux pivots de leadership, d'anticipation, de décision sous contrainte et de stratégie de l'information. Ses conférences mêlent rigueur, lucidité et énergie, avec une promesse constante : aider les décideurs à ne plus subir l'incertitude, mais à l'utiliser comme levier de performance et de souveraineté.
Navigating Uncertainty: What Armored Command Teaches Modern Leadership!
- Commanding a tank unit is not executing a fixed plan: it is learning to act in a permanent fog. The terrain is partially readable, the information is fragmented, and time is compressed. Daniel Donnet-Monay grew up in this universe where one must decide without ever having all the data, all while committing men and heavy equipment. This experience forges a rare capability: maneuvering in uncertainty without paralyzing action.
- In this conference, he reveals the intimate mechanics of armored command: clarity of intent rather than multiplying orders, trust rather than constant control, synchronization rather than excessive centralization. He shows how an effective leader does not seek to predict everything, but to create the conditions for their teams to know what to do when the unexpected occurs.
- Applied to the company, this model powerfully sheds light on contemporary challenges: rapid transformations, matrix organizations, hybrid teams, shifting environments. Daniel Donnet-Monay demonstrates that modern leadership is no longer about mastering everything, but about guiding with enough clarity to enable everyone to act without waiting for instructions that are impossible to deliver in real time.
- Participants leave with an operational grammar of leadership in uncertainty: how to formulate a clear strategic intent, how to decide with imperfect information, how to align without rigidifying. A conference that transforms complexity not into a brake, but into a space for maneuver.
Withstand the Shock: Resilience, Composure, and Clarity Under Extreme Pressure!
- Inside a tank, everything is amplified: the noise, the heat, the fatigue, the stress. In this confined space, every decision is irreversible and every mistake can be fatal. Daniel Donnet-Monay learned under these conditions what few trainings teach: to think clearly when everything pushes toward panic. This ability is neither innate nor theoretical; it is built through mental discipline, preparation, and self-control.
- In this lecture, he unveils the invisible mechanics of performance under pressure: acute stress management, fighting cognitive saturation, maintaining cohesion when the team is tested. He shares how, in the field, true strength is not the absence of fear, but the ability to transform fear into useful vigilance and structured energy.
- Applied to business, these teachings resonate immediately with the reality of leaders and teams: reputational crises, heavy financial decisions, restructuring, constant information overload. Daniel Donnet-Monay demonstrates how to avoid drifting towards emotional reaction, short-termism, or loss of meaning when urgency prevails.
- Beyond concepts, he offers concrete tools: stabilizing decision-making under stress, preserving collective clarity, establishing rituals for recovery and refocusing. A conference that repositions resilience not as a buzzword, but as a strategic competence, in service of sustainable performance.
Business Intelligence 4.0: Take control of information!
- In a world where data flows faster than decisions, Daniel Adrien Donnet-Monay reveals how companies can transform information into a true strategic asset. Through his hands-on experience, he explains how to build an effective monitoring system, even without state resources.
- He demonstrates that knowledge of the market, competitors, and weak signals allows you to avoid surprises, anticipate risks, and seize opportunities before others.
- This conference invites a rethinking of information governance: how to collect it, filter it, protect it, and above all, how to circulate it intelligently.
- A concrete and inspiring intervention for leaders, innovation managers, and public decision-makers, who will leave with immediately actionable tools.
Fake news and influence warfare: defending and countering!
- False information is no longer just a media phenomenon: it is an economic and political weapon. Daniel Adrien Donnet-Monay exposes its mechanisms: fabricating rumors, creating fake profiles, manipulating algorithms, and coordinating attacks.
- He shows how a reputation can be destroyed in a matter of hours... and importantly, how to rebuild it. From real cases drawn from his experience, he outlines the steps to identify, document, and neutralize a disinformation campaign.
- Finally, he advocates for an active approach to communication: monitoring, protecting, but also positively influencing the digital environment.
Dark web and reputation: the invisible threats!
- Beneath the surface of the visible web lies a universe where stolen data, stolen identities, and attack strategies are exchanged. Daniel Adrien Donnet-Monay leads his audience there: he reveals what hackers are planning, how information leaks occur, and why reputation becomes the first victim.
- He explains the digital investigation methods his company uses to identify leaks and anticipate attacks.
- This dive into the "dark side" of digital has nothing sensationalist about it: it accurately shows what every leader needs to know to protect their name, brand, and employees.
- An engaging conference for any organization concerned with security, communication, or crisis management.
Anticipatory culture: we no longer have the right to be surprised!
- Inspired by his military training, this talk is a true manifesto for modern leadership. Daniel Adrien Donnet-Monay outlines the parallels between military strategy and corporate governance: the key to success is not reaction, but preparation.
- He describes how to establish, within a team, a culture of alertness, monitoring, and analysis: recognizing weak signals, setting priorities, preparing response plans. The goal is to transform the fear of risk into a culture of vigilance.
- A conference that resonates particularly with leaders, HR directors, and safety managers, at a time when resilience is becoming a criterion for performance.
Meeting with Daniel Adrien Donnet-Monay – Between military discipline and information warfare.
This interview reveals the journey of Daniel Adrien Donnet-Monay, between his military commitment and his entrepreneurial mission. He shares his vision: to make monitoring and protecting information a vital reflex for every organization.