A leading figure in French digital entrepreneurship, Catherine Barba turns thirty years of experience, company building and investment into practical lessons on sales, boldness and a growth mindset.
Catherine Barba belongs to the first generation of digital entrepreneurs. She has founded and grown several companies in e-commerce and digital transformation, in France and the United States. Her career gives her an insider’s understanding of the changes reshaping commerce and the need to keep reinventing oneself.
She has supported or invested in more than twenty companies, including Leetchi, Green-Got and Reech. For eight years she also sat on the board of directors of Renault Group, bringing her entrepreneur’s perspective to the challenges of a major international organisation.
In 2022 she co-founded Envi, a sales school and entrepreneur community built on three levers: customers, confidence and network. Envi now brings together more than 1,500 entrepreneurs and also supports executives and managers.
Catherine Barba invites participants to clarify their value, overcome their fear of selling, grow their network and take action. Her energy, humour and straight talk make for sessions that are lively and immediately actionable.
A former judge on Qui veut être mon associé ?, she champions freer, more entrepreneurial career paths. She is also the author of La Bible des indépendants – Se lancer et réussir à son compte, published by Dunod in 2025.
Growth always comes from winning customers.
Through her talks, Catherine Barba shares the energy, methods and mindset needed to grow a business, mobilise teams and put customers back at the centre of strategy.
Turn your expertise into commercial success
Why do so many professionals hesitate to sell what they do so well? Catherine Barba helps participants embrace selling and communicate their value clearly.
Dare more to achieve more
In an uncertain environment, waiting for opportunities is no longer enough. Catherine Barba shows how to regain energy, build confidence and turn ambition into an action plan.
From idea to first customers
Drawing on her successes, mistakes and entrepreneurial adventures, Catherine Barba shares the essential foundations for building a useful, profitable and sustainable business.
Employees, freelancers and new skills communities
Careers are becoming less linear and companies are collaborating with broader talent ecosystems. Catherine Barba explains this transformation and invites organisations to rethink how they work with independent professionals.
From digital commerce to artificial intelligence
A web pioneer, Catherine Barba has experienced several technological revolutions. She shows why technology creates value only when it genuinely improves the customer experience and employees' ability to act.
Catherine Barba speaks at the key moments where people, performance and impact matter.
Formats adaptable to your goals and context.
A unique experience serving strong, useful messages.
Discover Catherine Barba through talks and interviews on sales, entrepreneurship, customer experience and organisational transformation.
28:07
Catherine Barba explains how to combine digital and physical retail to create a simpler, more human and more memorable customer experience.
22:21
Catherine Barba explores customers' new expectations and the keys to a successful experience, both online and in store.
02:33
Catherine Barba explains why failure, networking and shared experience are essential to entrepreneurial progress.
32:37
Catherine Barba shares her vision of entrepreneurship, in which mistakes and networks become powerful engines of progress.
13:19
Catherine Barba shows how failure, encounters and networks contribute to entrepreneurial success.
40:26
Catherine Barba shares the forces that drive her journey: action, self-awareness and a deep joy that withstands adversity.
29:34
Catherine Barba shows how entrepreneurial culture, customer culture and artificial intelligence can strengthen the strategic role of HR.
Our team helps you craft a tailored intervention, aligned with your goals and your audience.
La Bible des indépendants – Se lancer et réussir à son compte, Dunod, June 2025.