A leading figure in French digital entrepreneurship, Catherine Barba turns thirty years of experience, company building and investment into practical lessons on sales, boldness and a growth mindset.
Entrepreneur, investor and keynote speaker Catherine Barba brings exceptional experience in digital transformation, business creation and commercial growth.
Catherine Barba belongs to the first generation of digital entrepreneurs. She created and developed several e-commerce and digital transformation businesses in France and the United States before selling them. Her journey gives audiences an insider's view of the rise of the web, the transformation of retail and the constant need to reinvent.
Throughout her career, she has supported or invested in more than twenty companies, including Leetchi, Green-Got and Reech. She also served on the Board of Directors of Renault Group for eight years, until April 2025, bringing an entrepreneur's perspective to the strategic challenges of a major international organisation.
In 2022, she co-founded Envi, a sales school and community for entrepreneurs. Its method combines three levers: winning customers, building confidence and harnessing the power of networks. Envi now brings together more than 1,500 entrepreneurs and also supports executives and managers.
Catherine Barba does more than recount her journey. She encourages participants to clarify their value, overcome their fear of selling, develop their network and turn ideas into results. Her energy, humour and direct style make her talks lively, accessible and immediately practical.
A former investor on the French television programme Qui veut être mon associé ?, Catherine Barba advocates freer and more entrepreneurial career paths. She is also the author of La Bible des indépendants – Se lancer et réussir à son compte, published by Dunod in June 2025.
Growth always comes from winning customers.
Through her talks, Catherine Barba shares the energy, methods and mindset needed to grow a business, mobilise teams and put customers back at the centre of strategy.
Turn your expertise into commercial success
Pourquoi tant de professionnels hésitent-ils à vendre ce qu'ils font si bien ? Catherine Barba aide les participants à embrasser la vente et à communiquer clairement leur valeur.
Dare more to achieve more
In an uncertain environment, waiting for opportunities is no longer enough. Catherine Barba shows how to regain energy, build confidence and turn ambition into an action plan.
From idea to first customers
En s'appuyant sur ses succès, erreurs et aventures entrepreneuriales, Catherine Barba partage les fondations essentielles pour construire une entreprise utile, rentable et durable.
Employees, freelancers and new skills communities
Careers are becoming less linear and companies are collaborating with broader talent ecosystems. Catherine Barba explains this transformation and invites organisations to rethink how they work with independent professionals.
From digital commerce to artificial intelligence
A web pioneer, Catherine Barba has experienced several technological revolutions. She shows why technology creates value only when it genuinely improves the customer experience and employees' ability to act.
Catherine Barba speaks at the key moments where people, performance and impact matter.
Formats adaptable to your goals and context.
A unique experience serving strong, useful messages.
Discover Catherine Barba through talks and interviews on sales, entrepreneurship, customer experience and organisational transformation.
28:07
Catherine Barba explique comment combiner le commerce de détail numérique et physique pour créer une expérience client plus simple, plus humaine et plus mémorable.
22:21
Catherine Barba explore de nouvelles attentes des clients et les clés d'une expérience réussie, tant en ligne qu'en magasin.
02:33
Catherine Barba explique pourquoi l'échec, le réseautage et l'expérience partagée sont essentiels au progrès entrepreneurial.
32:37
Catherine Barba partage sa vision de l'entrepreneuriat, où les erreurs et les réseaux deviennent des moteurs puissants de progrès.
13:19
Catherine Barba montre comment l'échec, les rencontres et les réseaux contribuent au succès entrepreneurial.
40:26
Catherine Barba partage les forces qui animent son parcours : l'action, la conscience de soi et une profonde joie qui résiste à l'adversité.
29:34
Catherine Barba montre comment la culture entrepreneuriale, la culture client et l'intelligence artificielle peuvent renforcer le rôle stratégique des RH.
Our team helps you craft a tailored intervention, aligned with your goals and your audience.
La Bible des indépendants – Se lancer et réussir à son compte, Dunod, June 2025.